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The Growth Committee is responsible for developing and implementing a comprehensive marketing plan to help NSV achieve its over-arching membership goals. It also The various elements will address establishing community-wide name recognition for NSV, differentiating NSV from other retirement options and/or services for seniors; defining the target population market for NSV services; identifying the channels where marketing can support membership recruitment; building the methodology, and developing appropriate communication methods and materials to support the recruitment programs. Lastly, this committee also is responsible for creating formal and informal alliances with organizations that support and complement the mission of North Shore Village.